If you meet all of these and still don’t have access to Manage Your Experiments, you will need to contact Amazon support to gain access. If you fulfill all the above requirements, you can start experimenting with this split testing tool, immediately. Here is what Amazon says makes a product eligible for running these tests: If you sell in other Amazon regions other than the US, you may not have access to this tool. For experimenting with A+ content using this tool, your Amazon listing should already have A+ content published.The ASINs need to have high traffic and sales.First, you must have a registered brand on Amazon.Not all sellers are eligible to use this tool. Keep reading to find out more! Who Can Take Advantage Of This Tool? So, how does this tool work and what practices should you keep in mind to get the best results? You will get real-time data on how your shoppers react between the original and the new content. Manage Your Experiments (MYE) splits your listing content 50/50 between random Amazon shoppers, providing you with customer feedback.

Sellers with a registered brand on Amazon can experiment with changing aspects of their listing without actually committing to those changes in the long run. Test new content and optimize your listings for higher click-through-rate (CTR) and unit session percentage (USP). “If you double the number of experiments you do per year you’re going to double your inventiveness.” – Jeff Bezos Today, we’re exploring this tool that is available to us on Amazon Seller Central.

Amazon’s Manage your Experiments tool assists you in enticing shoppers on Amazon to take a chance on your product.

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